
With over 10 years of in-house & agency experience in both DTC and B2B e-commerce enablement & digital marketing, I specialize not just in the visual & UX design of websites and online stores- I build entire environments that make online retail function for merchants, & engage with customers. I've launched & grown dozens of merchants on Shopify & Shopify Plus; from new brands to large, franchised national chains in almost every category imaginable.
Clients include NASA, SIck Kids Toronto, CABN and many more.
Let's talk about the world you want to build for your customers.

Launching an average of 4 merchants a month, I acted as Head of Design at Acorn Strategy, a Shopify Experts Agency based in Canada with an international client base.
The resource beyond the sales pitch, I would scope, resource and budget the solutions to meet what merchants need, including:
- Site design & development,
- Merchandising,
- Navigation,
- Marketing automation,
- 3rd party app configuration to customize the core Shopify product
- Platform integrations
- Vertical ios and android app creation from shopify stores
- Product and service subscriptions
- Content and education platforms
- Conversion optimization
- Training on Shopify and connected platforms
previously

I served as Director of Marketing for Felix, a Toronto based virtual health-care company.
The first asynchronous health-care service in Canada, Felix is a custom engineered product with notable complexity. Its mission is to empower patients and make the Canadian healthcare experience more seamless.I touched digital ads, web design, email, print, packaging, copy writing, social media, partnerships, content strategy, data informed marketing strategy and leadership on a daily basis.

As a multi disciplinary designer, e-commerce junky and solutions architect, I spent a very fulfilling chapter of my career leading the marketing team for a global e-comm company and its Toronto based sister service business ranked 8th on the Globe & Mail’s top 400 growing Canadian Companies of 2019.
Digital Platform & Content Strategy, Creative Direction, User Experience Design, Site Operations and Product Development filled my days. I remained a hands-on designer throughout my time there.
Growing a team from the ground up, I lead a highly efficient group of designers and content creators dedicated to engaging content that converts. Managing cross functional relationships and stakeholder interests, I have worked strategically on a dynamic management team, always striving to do big things.

Prior to my tenure as VP Marketing for Tina Davies, I was heading up design at Silaye by Source my Garment .
Supported by The Social Ventures Zone and The Fashion Zone incubators, Silaye is an SaaS design management platform that centralizes the process of prototyping for fashion designers and makers. It is the first of its kind to measure the environmental impact of a designer’s work, making sustainability in product design more attainable.
A multifaceted product that offers networking, management and output capabilities, Silaye aims to revolutionize the way ideas are made.

I'm no "one trick pony". My design services include:
- Print and Packaging
- Web and Mobile
- Digital Product Design
- Branding and Logo
- Content
- Video and Motion Graphic Treatments
- Multi-channel digital campaigns