Original Mockups in Sketch
For Felix, a Toronto based telemedecine company, I have designed and generated assets for marketing web pages in all categories, ad landing pages, and the custom coded brand blog - Active Ingredients.
Marketing Web Pages
Landing page variations per treatment category have been designed to support discovery from the various acquisition channels (predominantly paid media).
Custom landing pages offer limited / different way-finding to the main site, tested to support higher conversion from category specific digital ads.
Marketing Landing Pages - Sketch Mock Ups
Blog
When I joined Felix, the company's very thin, poorly executed blog content was hosted on medium.com, offering little if any value in driving conversions.
I owned the custom design and implementation of the native blog that houses high traffic content crucial to discovery and user decision support, driving conversions consistently since going live.
These pages were designed and populated with assets by me, under the exiting brand guidelines, with the goal of a seamless transition from and within the central Felix product.
The blog designs were generated in multiple variations, then user tested, before settling on the layout currently live on the site.
Blog Design Variations - Desktop and Mobile, Landing and Article Pages