Tina Davies
E-commerce Web DesignUX/UI
Built on Shopify Plus
The largest part of my role at Tina Davies was designing, developing and maintaining the web properties.
I retained hands on control the the e-commerce sites (US, Canada, UK and EU sites), maintaining marketing and product pages, generating asset, writing web copy and approving all contributions for publication to the sites.
Careful monitoring of user interaction with the platforms (via session recordings and heat maps in hotjar) helped to inform web design.
Marketing efforts for this company are heavily content driven with weekly publication of content to native blogs, social media, youtube etc
The logged in state required heavy re-design when I inherited the site, largely due to excessively long pages and user confusion. A system of expanding cards reduced the need to scroll dramatically while facilitating the addition of new areas.