Felix - Birth Control
Creative Direction
Original Photography
Layout Design
Felix provides online access to doctor prescribed lifestyle medications, including birth control. This static ad campaign touches on female empowerment, sexual liberation and choice for women.
square ad set - 4 variations
The campaign is comprised of a combination of product and lifestyle imagery, and tests both conceptual and literal copy.
multiple formats
Top of funnel cold targeting and re-targeting are both served well by this creative. Deployed across social media in paid.