sam-price.design

COS x YOU

Brand Specific Onboarding, Mobile App

COS has a devout following- the fashion and lifestyle brand is defined by a clean, minimal aesthetic and an artistically informed perspective.

Tasked with creating the onboarding process for a brand focused community app, it occurs to me that the brand’s devout following should be catered to and connected around their common appreciation for the COS aesthetic.

The sparse, minimal visual style Cos does so well is deceptively simplistic.

This was a task in precision and close attention to detail.

The challenge was seamless application of existing branding and UI in the creation of the app concept- a space where COS fans can bring their own creativity to the attention of COS buyers and curators, while interacting with the larger brand devout community.

Wireframes in Balsamiq

High Fidelity design in Sketch

A/B testing conducted on two screens explored the visual clarity of the respective screens as well as the user's recognition of certain visual queues.

Experience the full cos x you prototype here