An all-rounder.

I am a multi-disciplinary designer, digital marketer and e-commerce enthusiast with an entrepreneurial background. I am driven to create products that innovate, content & experiences that convert. My combined knowledge and experience in growth-driven design and data-driven digital marketing offers a potent blend of creativity and analytical thinking. 

In recent years I have focused on digital marketing & content strategy in both e-commerce & digital product, striving for optimal user experience & highly effective messaging. I am a well-rounded specialist in developing and deploying multi-platform digital campaigns (organic, paid, email, social). As a marketing leader with an iterative mentality, I am well suited to roles with a broad P&L focus, experienced in working closely with data teams to measure outcomes and identify opportunities for optimization. I am also well adapted to cross-functional and collaborative environments, with experience building and managing high-functioning marketing teams.

As a trained digital product designer, I tend toward a clean, minimal aesthetic- always aiming for functional, human-centred design.

 

Marketing Expertise

  • Branding
  • Creative direction
  • Digital strategy
  • Marketing segmentation
  • Re-targeting
  • Email marketing (Mailchimp, Klaviyo, Zaius)
  • Text Marketing
  • Social media marketing
  • Content creation
  • Video & motion graphic treatments
  • Multi-channel campaign deployment & measurement

Design Expertise

I'm no "one trick pony". My design services include:

  • Print and packaging
  • Responsive web and mobile
  • Branding and logo
  • UX/UI product 
  • Design thinking
  • Information Architecture
  • User research & testing
  • User flows, wireframes, mockups & rapid prototypes
  • Design sprints
  • A/B testing
  • Developer hand-off

My Current Tool Kit

  • Adobe Creative Suite
  • Sketch, Figma, Invision, Balsamiq, Zeplin
  • Hot Jar, Google Analytics and Google Adwords
  • Curalate, Photoslurp, Iconasquare

 

Work with Me

Have an upcoming project? I'd love to collaborate with you! 

Get in touch with me using my contact form to discuss rates, scheduling and more.

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