An all-rounder.
I am a multi-disciplinary designer, digital marketer and e-commerce enthusiast with an entrepreneurial background. I am driven to create products that innovate, content & experiences that convert. My combined knowledge and experience in growth-driven design and data-driven digital marketing offers a potent blend of creativity and analytical thinking.
In recent years I have focused on digital marketing & content strategy in both e-commerce & digital product, striving for optimal user experience & highly effective messaging. I am a well-rounded specialist in developing and deploying multi-platform digital campaigns (organic, paid, email, social). As a marketing leader with an iterative mentality, I am well suited to roles with a broad P&L focus, experienced in working closely with data teams to measure outcomes and identify opportunities for optimization. I am also well adapted to cross-functional and collaborative environments, with experience building and managing high-functioning marketing teams.
As a trained digital product designer, I tend toward a clean, minimal aesthetic- always aiming for functional, human-centred design.
Marketing Expertise
- Branding
- Creative direction
- Digital strategy
- Marketing segmentation
- Re-targeting
- Email marketing (Mailchimp, Klaviyo, Zaius)
- Text Marketing
- Social media marketing
- Content creation
- Video & motion graphic treatments
- Multi-channel campaign deployment & measurement
Design Expertise
I'm no "one trick pony". My design services include:
- Print and packaging
- Responsive web and mobile
- Branding and logo
- UX/UI product
- Design thinking
- Information Architecture
- User research & testing
- User flows, wireframes, mockups & rapid prototypes
- Design sprints
- A/B testing
- Developer hand-off
My Current Tool Kit
- Adobe Creative Suite
- Sketch, Figma, Invision, Balsamiq, Zeplin
- Hot Jar, Google Analytics and Google Adwords
- Curalate, Photoslurp, Iconasquare
Work with Me
Have an upcoming project? I'd love to collaborate with you!
Get in touch with me using my contact form to discuss rates, scheduling and more.